Commercial Services

We continued our active measures in the career, recruitment and alumni services in order to make it even easier for our students to find employment after graduating.

We created an innovative, next generation education concept named Nordic School and a partner network that supports it. We opened a research and education centre in the Suzhou region in Southern China and continued to implement Bachelor’s degrees with the Guangzhou Sports Polytechnic in Kanton, China, and in Universidad Mondragón-UCO in Mexico.

The first students started their studies in our Aviation Business programme in Chongqing University of Science and Technology in China. We started a study programme for the university’s directors and managers at the Tshwane University in South Africa.

In Malta, the first students graduated from the Master’s level programme in information systems, implemented together with the Malta College of Arts, Science and Technology (MCAST). Ten students graduated from the Master’s programme in communications, implemented jointly with the NHL Stenden university of applied sciences in the Netherlands.

We carried out a commercial research and development project named “Uusi ammatillinen kasvu –positiivinen rakennemuutos” (New professional growth –positive structural change) in cooperation with the Finnish Central Organisation for Motor Trades and Repairs. The project was funded by the Ministry of Educationand Culture.

We continued our active measures in the career, recruitment and alumni services in order to make it even easier for our students to find employment after graduating. We launched a project to digitalise our alumni portal in order to reach our more than 35,000 alumni around the world more effectively. Our mentoring programme motivated 50 alumni to support and coach students in finding employment.

We organised seven recruitment events, which were participated by a total of 150 companies. More than 5,000 open positions were published in the Laura™ recruitment portal, and the Urapalvelut website had a total of over 1,000 visitors. The Urapiste career centre for students also attracted approximately 400 students.

We admitted the first Vietnamese degree students who had completed their pathway studies and started a new group of 23 pathway students in Ho Chi Minh City. We supported the marketing of the StartUp School and its education exports to Ukraine and South Africa. We expanded our education exports to South Africa through the new study programme for university directors and managers at the Tshwane University (TUT) in Pretoria.


Dubai World Expo 2020

Together with Business Finland, Haaga-Helia recruited 40 guides for the Finnish pavilion. After completing the courses prepared by Haaga-Helia, they will be working as guides and VIP hosts at the Dubai World Expo for three or six months. One of the main themes and contents of the academy is partner knowledge and business competence. The guides selected for the Expo will have an extraordinary opportunity to expand their social networks and network with Finnish and international companies.

Partner operations and partner profiling

Haaga-Helia has approximately a hundred partner companies. We launched the partner profiling project in 2019. The partner profiles were compiled based on surveys targeting the partners and partner managers as well as through a more detailed analysis of the cooperation activities.The objective was to better address the wishes of the companies, develop new services and target the services based on need.

The most popular reasons for partnerships are recruitment and brand visibility. The majority of the partners are interested in certain degree programmes and sector-specific partnerships. Some of the partners are also motivated to establish more in-depth cooperation but their time resources are limited. Partner managers work to develop the operations by increasing resources and building increasingly multidisciplinary partner manager teams.

The K Group retail group was selected as the Partner of the Year in 2019 and awarded for being active. This cooperation created a new and innovative escape room teaching method to support financial management studies, among other things.


Haaga-Helia implemented the first pathway study module in cooperation with Jyväskylä University of Applied Sciences, Kajaani University of Applied Science, Metropolia and the Vietnamese cooperation university. In September 2018, 15 students started their studies in the programme, and 14 students graduated in 2019. The applicants were divided between the participating Finnish higher education institutions, and six students continued to foreign-language degree studies in Haaga-Helia. In September 2019, 23 students started their studies in the new programme in Vietnam, and they are expected to continue their degree studies either in Haaga-Helia or JAMK in Jyväskylä in 2020. The product tailored for the Vietnamese market is part of the long-term product development of education exports, the purpose of which is to serve the key market areas.