Importing the Best Seller Competition to Asia
The project to export Haaga-Helia’s and Turku University of Applied Sciences’ success concept, the Best Seller Competition, to southeast Asia started towards the end of 2018. The South-East Asian Sales Competition includes an international B2B sales course and the finals of the sales competition in southeast Asia. The export project is part of the SEASAC – South-East Asian Sales Competition project – which aims to strengthen the ability of universities in southeast Asia to offer skilled B2B professionals for the developing international markets. Haaga-Helia is a partner in the project, which is coordinated by Turku University of Applied Sciences. The Best Seller Competition has been the model for the European Sales Competition, in which competitors represent several European higher education institutions.