Commercial business activities continued with vigour through the pandemic. We developed online study pathways and improved visibility on the commercial online market.
We created a commercial online store for Haaga-Helia’s non-degree studies. We constructed a model for new courses on an online platform and finalised four online courses for sale in Finland and on global markets.
We continued close contact with our partners and worked on needs-based cooperation. We transferred effortlessly to virtual communication, cooperation and a new recruitment system. We expanded our partner activities to non-profit organisations, which made sustainable development and responsible business operations an increasingly significant part of our activities and teaching. This year we waived partner fees to support companies in difficult financial circumstances.
We digitalised career and recruiting services. We launched the JobTeaser recruitment service for all Haaga-Helia students at the start of October. The total number of recruitment advertisements was 2,789 of which 2,126 were in the Laura™ recruitment portal and 663 in JobTeaser.
We developed virtual career guidance services and offered personal career guidance online to 180 students. We organised the Duuniin.net recruitment event at Pasila campus and one virtual recruitment event with 70 participating companies. We organised six webinars for students of which four were implemented as a 3UAS cooperation with Metropolia and Laurea universities of applied sciences.
In our many online events, we brought together alumni, students and interest groups. Alumni acted in many events as mentors and as workplace assessors on competence demonstration days. Our international alumni participated in our activities through the digital mentoring programme we initiated.
We started the third execution of the Pathway Vietnam programme in cooperation with the Jyväskylä University of Applied Sciences. We continued our recruitment measures to attract international students to apply for our programmes and moved our activities online. We concluded new agent agreements with our international training agent partners and implemented online training within Haaga-Helia’s range as well as joint marketing campaigns in key markets.
We launched a commissioned education programme on Porvoo campus with 11 commissioned education students and ten pathway studies students participating. We recruited international students by utilising our online-based entrance exams as well as international entrance exams organised in China, Russia and Vietnam. We signed two Executive MBA programme agreements with our Chinese partners.
Haaga-Helia and Autoalan Keskusliitto (the Finnish Central Organisation for Motor Trade and Repairs) collaborated in the Uusi ammatillinen kasvu (New Professional Growth) project to develop a model for long-term student development from primary school level all the way to higher education. Six automotive companies, three primary schools, seven vocational schools, one adult high school and two universities of applied sciences participated in the various stages of the project. During the project, it was noted that a company can be a strong regional influencer and supporter in the professional development of young people, all the way from familiarisation with working life to adulthood. The project outlined the attractions of the automotive industry as well as the reasons why young people choose automotive studies. The project will continue until the summer of 2021.
A new digital recruitment service, JobTeaser, was implemented in Haaga-Helia in October. It replaced the previous LauraTM recruiting portal. Now Haaga-Helia’s career and recruitment services can be accessed equally by all students, both in Finnish and in English. With the JobTeaser service, students can easily find in one place all the tools necessary for entering working life. The service compiles information on available Finnish and foreign work and internship opportunities, information about recruiting companies and recruitment events, professional tips for job seeking, and CV and application letter templates, as well as an appointment reservation system for career and recruitment services. Career planning and job seeking tools, such as videos, podcasts, tests and self-evaluations tailored for Haaga-Helia students and alumni, can also be found in the JobTeaser service.
Our goal was to centralise our customer relationship management and build key standards for measuring knowledge-based management in our CRM system by using various processes and integrations. We implemented this during the year by continuing the automatisation of sales and marketing together with Haaga-Helia’s various operators and technical partners. We were able to finish electronic filing, alumni management and sales invoicing integrations as well as processes supporting partner operations in our CRM system. We moved the payment transaction integrations from our event management system and from our Haaga-Helia Online services online store to our financial management system through our CRM system. We also began integrating the new marketing automation system in our CRM system in order to improve communications with and marketing to our stakeholders.
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COMMERCIAL SERVICES TURNOVER EUR 2,5M€
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RECRUITMENT PORTAL 2 789 job openings published
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NUMBER OF PARTNERS 98
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TUITION-FEE LIABLE DEGREE STUDENTS on campuses in Finland +32%
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38 000 ALUMNI
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