Marketing and Communication Services
According to studies conducted by Taloustutkimus and T-Media, our reputation is still
excellent both among students and business customers. According to both studies, we are the most well-known university of applied sciences in Finland and one of the most interesting higher education institutions.
We renewed our application marketing campaign and increased marketing in digital channels in order to identify the right target groups. The number of applicants applying for educational programmes in Finnish increased by six per cent during the operational year.
Our students’ website Mynet was renovated and included as a part of the Peppi system. The students will now be able to manage, plan and monitor matters related to their studies through the site. We continued to be active with our publishing. Haaga-Helia personnel published 427 publications during the year, while the goal was set at 360 publications. Publishing was developed by adopting new publishing platforms, for exampl